Conquering the Spirit of Familiarity to Expand Your Business
Lately I have found myself engulfed in this book that gives loads of content on information marketing. This book should be apart of every woman’s library as it allows us to expand and build business based off the knowledge you already have. It takes that information that you have already vested and allows you to leverage it through products and various marketing mediums. There was one business idea that kind of floored me though. It said, “People don’t value people who make themselves available.” And I thought, I myself believe that if you sow enough in the lives of individuals it will all come back to you. I spend a lot of my time teaching and educating other women, I answer calls, emails at the drop of the hat. I believe I do this because of the passion that I have for empowering women to work and live on purpose.
As I coach, and a mentor my mindset is and has always been availability. But the author suggests that this availability could hurt me and my business more than it can help me. That people value people who make themselves less available. They respect those people who are good stewards and sticklers about their time. They respect individuals who make you follow structure and process to the letter. I am trying to wrap my mind around this. People will not honor those who are constantly available to them, those that are sold out for the cause Why? Familiarity.
We become so familiar with the gifts and abilities of people who are close to us that we loose sight of their expertise and their sacrifice. So how do we come from underneath this? As I think about this more I believe the first thing you need to do is:
Think about what kind of business/ministry you are running. I mean we should really think about the, ‘Big Idea’ of the business.
Secondly, once we have identified the Big Idea we need to communicate that to our clients, customers and if you are non-profit your members.
And last but not least set boundaries. Your time, your gifts and your abilities have to be managed both strategically and properly. You do this by being sure that you are not allowing others to rape your space. I know that sounds harsh but you have to get to the point where you are valuing your own gifts and the abilities; your business so that it may be expressed that way to others that connect with you. The Bottom line is : It all starts with you, your intentions, your Big Idea, your vision for your life and allowing those thoughts to be expressed through your business activities.
